Digital Marketing and Publishing Blog
Elevate Your Brand's Voice
At Firebranz, our blog is your go-to resource for staying ahead in digital marketing and publishing. We deliver thoughtfully crafted articles and engaging content that dive deep into the topics that matter most to you—offering fresh insights, expert perspectives, and actionable analysis.
Designed to inform, inspire, and connect, we hope this empowers you with the knowledge to navigate challenges, seize opportunities, and build stronger relationships within your market.
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Latest Insights and Trends in Digital Marketing and Media Publishing
Organic & Paid Social Media Combo Drives 61% Higher Conversion Lift
Key Takeaways Hybrid social strategies combining organic and paid approaches deliver 40% higher ROI compared to using either method in isolation 75% of marketing leaders now prioritize both organic and paid social media, recognizing the limitations of single-channel...
Zero Click Searches: Strategies for B2B Visibility When Users Don’t Leave Google
Key Takeaways AI Overviews caused a devastating 61% drop in organic click-through rates for B2B informational queries in 2025, fundamentally changing how users consume search results Zero-click searches now account for 60% of all Google queries, with B2B buyers...
Content Marketing for B2B SMBs: Ultimate Guide to Recovery from 2025
Key Takeaways 67–72% of B2B buyers begin their purchasing journey online (often with Google searches leading to content) B2B buyers consume an average of 13 pieces of content (8 vendor-created, 5 third-party) before deciding on a vendor (FocusVision study, 2021) 47%...
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